Long-term SEO for your service company. Roofing contractor company website example.

How to build a Webflow website for a service contractor company with SEO-optimized CMS and content generation.

Karina Slizova
Karina Slizova
Published on
February 3, 2025
How to build a Webflow website for a service contractor company with SEO-optimized CMS and content generation.

A main point for Webflow CMS updates:

As a developer, I always try to discover what’s new in the market and what can benefit my customers or me. I am currently focused on integrating the Webflow website with Byword.

What if I told you that some AI tools can help your website stay updated for an affordable price starting from $99?

Additional investment? — Yes.

But let’s be honest: How much time and money will it take you to create 25 blog posts that can be published in 1–3 months?

When I work on redesign or redevelopment with customers, I often see them stop putting effort into a blog posting.

Don’t stop in any case!

Search engines like Google use web crawlers to index and rank sites based on factors like relevance, links, and — yes — freshness. When you add a new blog, update an image, or optimize a page, Google re-evaluates your site’s ranking.

I understand how many times it’s required, but In my opinion, blog posts related to prospective customer problems can help generate additional traffic.

Is it a long-term game? — Yes. But it can be worth it.

It’s similar to Programmatic SEO.

So, try to make posts with the Problem Topic/Title and keywords related to questions, services, locations, or even prices. Don’t be general; give answers based on prospects’ searches.

Let’s imagine you have a website and need to update content to stay relevant, which takes a lot of time.

Yes, Chat GPT is helpful, but let’s be honest, there are a lot of issues, like too General content.

Avoid it and try to be more specific.

Example: “Roof renovation in Denver for affordable budget” or “Cost of renovating walls in LA.”

I researched the Byword AI tool that can help make 25 articles for $99.

You can integrate them into Webflow CMS and schedule post publications, keeping a website updated with new content.

Also, don’t forget to:

↳ Add blog posts: Write about industry trends, tips, or client success stories.

↳ Showcase your work: Keep your portfolio current — it’s the first place clients look.

↳ Engage your audience: A new article or post can spark comments, shares, and conversations. Every interaction counts as a mini-update.

Keeping your website active shows you care about your business and customers.

My admiration for the Byword team!

Here is a guide:

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